How many times have you heard that before? The fact is that it’s true.
The problem isn’t actually starting your dental blog – that’s the easy part. The difficult part is maintaining that level of consistency week in week out, month in month out.
Usually the 8-12 week period becomes the make or break point. This is when discouragement takes hold and overpowers the will and creative spark needed to succeed. However the key fact about dental blogging (or any kind of blogging for that matter) is that it isn’t a quick-fix solution. Instead it takes months to achieve results.
That said, once results start to come (and they will) they can be extremely powerful and this is exactly why you need to keep going. Besides, even when it seems that no-one is reading, there are other benefits that you mightn’t consider. Let’s take a closer look.
One of the major benefits of maintaining dental blogging consistency is the growing amount of search engine love your website is likely to get. Here’s how it works…
Search engine spiders continually crawl your site looking for new content. If they don’t find any then your website probably won’t gain much relevance in the eyes of Google, Bing, Yahoo, etc. This will affect your rankings.
Conversely, every time you add new content you’re inevitably saying to the search engines
“Hey, look at me! I’ve just posted some great stuff, come and check me out.”
As your site is crawled more frequently and you’re building a network of quality inbound links contained within your various posts, the search engines are going to give you more weight. In most cases this equates to better ranking. A better ranking usually equates to more enquiries, which in turn could bring in much needed patients. Even though you might think that no-one’s reading your blog, you can guarantee the search engines are.
Another reason to maintain a level of dental bogging consistency is that it will help to increase your virtual footprint. Obviously if you just have a static website then your virtual footprint is likely to be minimal.
However as you build up a catalogue of helpful dental blogs, it’s going to start leaving a large trail of information that leads directly back to your dental website. What’s more, each time you publish a post it will remain in cyberspace for many months and years to come.
Here’s an example,
Let’s say you sit down today and write a blog post which you then publish. Now let’s assume you get a handful of views, but by tomorrow you get no traffic. is that it? Of course not!
Now your blog post is ranking in the search engines. So for weeks, months, and years to come that blog post will continue to drive traffic to your site. In fact, I guarantee you that at least 90% of all the blog post leads you generate to your site tomorrow, and in the future, will have come from blog posts that have been written not yesterday, but three months, six months, or a year ago. That’s why dental blogging consistency is important.
Despite the fact that people mightn’t actually be reading your dental blog right now, it’s also a great opportunity to increase the amount of keywords which you might want to rank for.
For instance, let’s say that you own a denture repair clinic in Southampton. Chances are that your ideal patients will be Googling something like ‘Denture repair Southampton’, ‘Southampton denture repair‘ or ‘Emergency denture repair Southampton‘.
If you can build several posts based around these keywords, then it’s highly likely that you’re going to start ranking for them. Obviously how high you rank depends upon the competition, but the more you maintain dental blogging consistency through targeting specific keywords, the better you’ll rank. It’s as simple as that!
Another advantage is that overtime, dental blogging consistency allows you to build up a library of helpful content. Now I know what you’re thinking, “What good is that if nobody’s reading it?” Here’s the thing. Content can be re-purposed to give you an even bigger advantage over your competitors.
Let’s say for example that you want to create a helpful guide for potential patients looking to get dental implants. The idea being that people can visit your site and download it for free. In return you get their email address which you can then market your products and services to.
In addition, they see you as a helpful authority in your field, as well as the ‘go to’ professional if they do decide to take the next step. That’s a win/win situation right there!
The problem is that writing such a guide from scratch can take considerable time and effort. However you may have already written a whole series of blog posts on dental implants answering many of the questions that patient’s want to know. In this case it’s far easier and far less time consuming to re-package them into a helpful guide. But that’s not all…
As well as guides, old blog posts can also be turned into dental newsletters which can then be used to mail out to your marketing list. Blogs can also be used as a starting point for other blog posts or even as a basis for a different marketing avenue such as a video presentation. In other words great content is a valuable commodity that can be used in so many ways. The bottom line is that the more you have of it, the better your chances of online success.
So there you have it- 4 compelling reasons why you need to maintain dental blog consistency even when no one is reading.
If you are looking to kick start your dental blog but really don’t have the time, or you’ve started a blog and have hit the wall, then why not talk to Dental Writers. As the name suggests we’re a small team of experienced freelancers who construct perfectly crafted content specifically for dentists. We offer a rare balance of experience and affordability so why not check out our website at www.dentalwriters.com or contact email@example.com to find out more.