You might feel that blogging is for writers and poets but truth be told it’s actually one of the most effective ways to increase your customer base. As such it’s certainly something that many savvy dental clinic owners are embracing. In fact, if you did no other form of marketing, I’d recommend blogging for the following reasons:
- It’s a great way to build a rapport with your readers and establish trust
- When done in the right way, well written, regular blogs can push your website higher up the search engine rankings relatively quickly
- It positions you as an authority in your field of expertise
- A blog can be finished with a call to action enticing your readers to check out other areas of your website or book a consultation
- Google loves fresh, informative, updated content which a well written blog demonstrates
- A blog post is extremely versatile and can be used as a guest post on a popular blog in a similar niche; it can be used to alert new readers via social media; or it can be used as a promotional tool on your own website where readers can sign up to receive your latest blog direct into their in-box
Having said all this, however, we’re well aware that content marketing, including blogging can be very challenging, and for dentists it poses a unique challenge. Firstly, it’s difficult coming up with unique topics which will interest new readers and offer value to potential patients. Secondly, it’s difficult to find the time, motivation, and even the skill to sit down and create content for a blog or other informative area of your website.
This is why whenever we’re approached by dentists for help with content writing, one of the first questions is always “What can I write about on my blog?”
It can be difficult as a dentist to write a blog, after all you’ve got a practice to run and patients to treat. Finding the time to create content and write a blog can seem quite daunting. This is why many dental clinics outsource their blogging to writing agencies, such as ours, to create content specifically for the dental industry.
However, if you do want to do some blogging of your own, or even to supplement the work of a writing agency, you could take on the task yourself, or you could enlist a member of staff to to provide the occasional blog post on what makes your clinic what it is …… YOUR CLINIC.
After all even the most dedicated of writing agencies can’t be there to capture the magical moments which stand your dental clinic out from the crowd, and makes it the most popular and most trusted clinic in the area.
The secret of a really great dentist’s blog that’s mostly written by a writing company is to supplement it with some of your content that makes it more personal and puts your own unique perspective on things. Leave all of the dental health blogs to the marketing team, and write the blogs that only you can write.
So where do you start? What can you blog about? Here are a few ideas to get you started:
- Blog about your clinic and your staff – Are you volunteering for a charity event? Celebrating a member of staff’s birthday? Finished a course allowing you to offer an exciting new treatment? Any events like these are interesting for patients and engaging for team members.
- Blog about patients – Before and after photos of patients are a great way of encouraging new patients through your door. Ask your patients to write testimonials following their success stories and post them on your website. (Make sure, first of course, that they’re happy for you to do this).
- Blog about your philosophy – As a dentist you have your own unique ideas and concepts with regards to running your clinic and providing the best in patient care. Share your ideas and take your patients on that journey to see it become a reality. Not only will this show readers the depths of your passion but it will also give them an insight into your levels of expertise
These are just a few ideas to get you started. If you’re not blogging and looking to start, or simply don’t have the time to keep your blog regularly updated, then at Dental Writers we’re here to help.
Check out our website for more information or please feel free to phone or email me at email@example.com. We’d love to work with you.