Dental Content Keywords – Your Secret To Online Success

Did you know that with the right dental content keywords, it’s far easier to generate a higher amount of patient interest?

Why?

Because the people that found your website did so because they typed a particular phrase into the search engine. Even though someone might suggest that they ‘stumbled across your website‘, the reality is that they probably didn’t.

Instead, the search engine, whether it’s Google, Bing, Yahoo, or any of the others, matched your website (or rather the content contained within) and their search term together purposefully.

The reason?

Because it was one of the most relevant to that person’s particular search.

You could say that it’s kind of like a virtual love match but without commitment.

Anyway…… In order to fully understand the relevance of dental content keywords, it’s important to know a little about how the search engines operate, so let’s dive in and take a closer look.

Oh and don’t worry, I’ll keep it short and sweet I promise.

By the time a person has typed in a particular keyword or key phrase, the search engine has already crawled, analysed, and indexed, all of your website’s details using several pieces of software. HOWEVER, and here is key factor number 1…

It only makes that information available when someone enters a particular phrase in the search box and then hits the return key.

But, and here’s key factor number 2…

The software that delivers that search (otherwise known as the query software) doesn’t actually crawl the World Wide Web for this information. Instead, it searches through records that have already been created by the search engine’s indexing software. This is information made up of text, links, URLs, and yes you’ve guessed it…keywords.

To sum up…. If you’re looking to increase your website rankings then you need to use dental content keywords in your blog posts, procedural pages, and home pages. If you do this correctly you will get more online leads. Ignore them and chances are, you’ll disappear into the annals of search engine obscurity, never to be found again.

So now you understand a little of the importance of keywords and key phrases the next question is “How do you know what a relevant dental keyword actually is?‘”

In essence, it’s simply a keyword or keyphrase that you predict someone will type in to find the solution to a particular problem. What’s more, you can find a multitude of relevant dental content keywords using a 3 step process. Let’s take a look.

Step 1 – Brainstorming

Grab yourself a piece of paper and compile a list of all the treatments your dental practice offers patients. This might include services such as dental checkups, orthodontics, teeth whitening, wrinkle softening, dental implants, root canals, emergency care… you get the picture…

Each procedure, service, or treatment, should then become a starting point for new dental content keywords or key phrases, but we’ll get into that in a while. For now, just go ahead and compile a list.

Step 2 – Understanding the psychology of searching

This is a little more tricky but when a person uses the internet to make a search there’s nearly always an event, thought, or emotion that has caused them to make that search.

In the dental world, it may be because they have a dental problem, pain, or embarrassing dental issue that they need to fix. It could also be that they’re looking for prices and costs of treatments. Or alternatively, it might be that they’re looking for a better understanding of how a treatment works. They might even be simply looking for a particular treatment in their locality.

With this in mind, on a separate page or piece of paper, try to put yourself in the mind of a potential patient. Write down any emotional, motivational, event, or reason-based triggers that might help you understand why someone would want to carry out a search for particular key word or phrase.

Here are some examples:

Information – They’re searching for information

Repair – They have a broken crown, tooth, or denture and are looking for a repair solution

Problem – They have a dental problem that they need to rectify

Price – They’re searching for the costs of particular treatments

Nearby locality – They’re looking to find a local dentist

Treatment comparison – They want to make treatment comparisons to find out which one is better for them

Buy – They’re looking to purchase a dental product

Solution –They have a  dental issue that they need to find a solution to.

and so on and so forth…..

Once you’ve put your thinking cap on, you should now have two pages or two separate lists. Great stuff!

Step 3 – Combining your dental content keywords lists

The third and final step is to combine those two lists. To do this take a seed word (in this case the treatments you offer) and combine it with a motivational or event-based word (eg, those on your second list)

As an example, let’s take the seed word ‘dental implant‘. You could have

Dental implant information

Dental implant help

Dental implant repair

Dental implant cost

Dental implant problem

Dental implant dentist in (insert your locality here)

Dental implant treatment vs dentures

As you can see, these are probable dental content keywords that people are likely to be searching for to find answers. This can be done for each and every treatment in a kind of rinse-and-repeat format. Very soon, you should have an expansive list of keywords that you can use.

The point is that by compiling dental content keywords this way and using them in your online dental content you’ve already made a connection with the searcher. The reason? Because you’ve identified the triggers that have caused them to carry out that search.

So, by providing them with a specific service or answer to their dental problem, there’s a good chance that they’ll be far more perceptive to taking action.

“Okay,” I hear you say, “So I now have my keywords. How do I add it into my dental website content so that the search engines and any potential patients find it?”

The answer is to try to place them naturally throughout the body of the text and in prominent positions. These include titles, sub-titles, meta-descriptions, and of course the body of the text.

You see, the search engines are pretty sophisticated beasts and you don’t really have to do too much other than those examples listed above. For instance my main key phrase in this post is ‘dental content keywords‘. If you look, I’ve already got that exact key phrase in the title and in the very first sentence. I’ve also used it sparingly throughout the body of the text and it’s also in one of my sub-headings. Hopefully, if someone types in my exact phrase ‘dental content keywords‘ then I should appear in the search engines somewhere.

A word of advice….. 

When you’re looking at keywords it’s advisable to steer clear of more generic key phrases. For example, although the term ‘dental implants‘ is a keyword, the competition for that keyword is huge. Therefore the chances of you getting ranked highly for that phrase are minimal and besides – it isn’t very targeted.

Conversely, if you had the keyword phrase ‘dental implant dentist in (insert your location here)‘ then straight away it’s way more targeted. That’s good for you because those people who are searching for this particular key phrase are probably searching directly for you or your immediate online competition.

With this in mind, let’s look at ways in which you can use your dental content keywords effectively.

Blog posts

It’s surprising how many dental practices don’t actually run a blog on their site, yet the advantages of a well-written, well-maintained blog for businesses are highly documented. So how about building a post around each key phrase? In doing so you’re going to build an authority site full of useful information which the search engines and any potential patients are going to love. What’s more, as your site gains credibility in the eyes of Google, then it’s more likely to rank higher too.

As an example let’s go back to dental implants and take the term ‘dental implant repair‘. You could for instance build a blog around ‘ How a dentist conducts a dental implant repair‘ or ‘The pros and cons of dental implant repair‘. Whatever you decide, keep it patient centred, patient-friendly, and above all make it informative.

Procedural pages

Another way to use your key phrases are by writing procedural pages for each treatment. This way you can take several key phrases for a particular treatment and sprinkle them throughout the content. Make your procedural/treatment pages informative and a place where potential patients can go to get useful information, and you’ll be on to a winner.

On your home page

Finally, as your home page is the main page of your website, it makes sense that you’d use a selection of dental content keywords woven throughout the text. Not only will it drive traffic to your site, but more importantly it will drive traffic to your main page where you can then look to persuade them that you’re the right dental clinic for their needs.

So there you have it! Everything you need to know about dental content keywords and their importance in dental website ranking.

If you’re feeling a little overwhelmed by it all, then why not let Dental Writers help you to create an authority dental site by building quality content that ranks for all your procedures and services?

For further information, you can email me at dale@dentalwriters.com, contact us directly on +34 605 45 73 42, or visit our website at www.dentalwriters.com.