Your dental website is generally one of the first impressions a patient gets of your practice (and we all know how important first impressions are). The truth is, just simply having a website alone won’t cut it any more. These days pretty much every dentist has a website for their practice, and that makes it really tough to stand out online in today’s world.
But it’s not all bad news…
Creating a website that works best to attract new patients and promote your services can be done.
But how?
By putting out well-designed and informative dental website pages.
So with that in mind, I’ve put together a list of the 7 most important and why…
- The ‘About Us’ page
Choosing a new dentist is a very personal and somewhat nerve-wracking decision for many. That being the case, how can new patients tell the difference between one dentist and another? Well, the answer should be found on the ‘About’ page.
Here that you can make a connection with potential new patients by giving them an insight into your education, experience, certificates, and even your personal background. Don’t just limit the details to you as the principal dentist; try to include every member of staff and their qualifications too. These prospective patients want to know why they should trust you and your team with their oral health care.
Here are some pointers…
- Be sure to include photos of yourself and your staff
- Use bullet points (like this) where possible so that information is easy to read
- Write a section on your philosophy and your personal approach to dentistry
- Throw in some fun facts about you and your team, so you stand out as unique
- Testimonials
After reading about you and your practice, a testimonial section is a key dental website page. This is where you get the chance to place glowing reviews from previous patients. The idea being that when a potential patient reads your page, it helps re-enforce that confidence and trust in your skills as a dentist.
Here are some top tips for creating an awesome testimonial page…
- Don’t just rely solely on text reviews. The best testimonial dental website pages also include videos and photos
- Don’t have many reviews? Ask happy patients to rate your service and provide a before and after photo in exchange for a free check-up at their next visit
- Always link your practice to popular review sites such as Yelp or Google Plus so that interested patients can see even more top reviews
- Your ‘Services’ pages
Okay, so now your potential new patient likes the sound of your team and ethos, they’re going to want to know what you’ve got to offer them. This is a great chance to show off your specialities or any particular area of dentistry you’ve chosen to focus on.
- Are you the only Invisalign provider in your area?
- Maybe your practice focuses mainly on cosmetic dentistry?
- Or can you offer the latest in pain-free treatments or sedation for extremely nervous patients?
Whatever the case, make sure you create a separate page for each service that you offer.
Why?
Simply because Google prefers it this way, these specific pages can rank well and go towards your online marketing efforts.
Follow these great tips to create snappy services pages
- Always create pages that focus on just one single service; this way, you can go into much greater detail on what that particular procedure involves. Educating people in this way helps you connect with your audience much better
- Make sure it’s clear what type of services you offer and also why you offer a much better dental experience during treatment than other dentists nearby
- Your service pages should always include an effective ‘call to action’ so that your readers are prompted to call up and book an appointment for a specific service.
- Try to translate technical terminology into patient-friendly English. Why say ‘osseointegration’ when you can use ‘bone fusion‘?
- Opening hours & Location
Next, it makes sense that people will want to know where exactly you are and when you’re open. So make it super easy on your dental website for them to find your practice location and clearly see your business hours.
Here are 3 key steps…
- Insert a Google map so that new patients can see exactly where you’re located and zoom in and out to familiarise themselves with the area.
- Make your opening times obvious. If you work later one evening, be sure to highlight this, as many business people look for this in their dentist.
- Make your phone number clickable from a mobile device for easy contact.
- Payment options
Let’s face it, it’s going to save your reception staff a great deal of time explaining your accepted payment methods and policies if you’re upfront about it from the word go. By creating a ‘payment methods’ page, you can avoid misunderstandings and confusion with patients before they even contact your practice. An argument over payment charges after treatment can leave your patient with bad feelings.
Want to create the perfect payment options page? Here’s what you need to do…
- Make it clear what payments you do and don’t accept.
- Ensure you put whether you’re a fully private practice or accept NHS patients. Remember, stating this will save your reception team a lot of unnecessary phone calls.
- If you do offer interest-free payments, ensure this is highlighted.
- A ‘make an appointment’ page
By offering online appointments, the bonus is that you’re not only doing your patients a favour but your staff too. So what do I mean?
To put it simply, if you have a dental website page that utilises an online booking system, your reception staff will be spending less time on the phone organising appointments. Naturally, this frees them up for other patient-centred tasks
So what should your ‘make an appointment’ page look like?
- Have a form that asks for the information you need. Your staff can then review appointment requests, schedule them, and then confirm them with the patient
- Otherwise, you may choose to use an automated system which only shows available appointment times
- But always make sure that you provide your emergency contact details for patients who have a dental emergency
- New patient page
Having a specific ‘new patient’ information page is a great idea. Why?
Well, it gives you a chance to put these patients at ease about what to expect during their first visit with you.
Use this page to explain how you’ll carry out a full assessment of their teeth, gums, and jaw joint, along with an oral cancer screening. Also, use this page to advertise any new patient offers you have, such as ‘50% off new patient consultations for the month of August.’
In addition, also ensure that you…
- Include a compelling call to action for new patients
- Have a downloadable medical history for patients to complete
- Grab the chance to explain your appointment cancellation policies here
If you see room for improvement and are looking to update your dental website, let the Dental Writers team help you create that great ‘first impression’ online with the copy that you need to stand out. We’ll make sure you have well-written and informative content for your dental website pages that sets you apart from the crowd. To find out how our team can help, call us today on (34) 605 45 73 42.
