Did you know that email marketing for dentists is one of the most effective forms of marketing available? Yet despite its success, only 20% of UK dental practices are reported to be using it.
Sounds strange doesn’t it?
It’s one of the most cost-effective and easy-to-implement tools, yet it remains woefully underused within the dental profession.
So why is this?
Mistrust maybe? Perhaps a lack of knowledge, or a lack of time?
Whatever the reason one thing’s for sure, those practices who are implementing their own email marketing campaigns are seeing good results with higher patient enquiries.
If you’re unsure of whether email marketing will work for you, don’t take my word for it. Check out these stats from Salesforce the American cloud computing company.
82% of people surveyed state that they will open emails they receive from businesses
44% of email recipients claim that they have made a purchase as a direct result of a promotional email within the last year
For every $1 spent on email marketing, the return is approximately $44
Understandably you can read into stats what you will, but there’s no getting away from the fact that if email marketing for dentists is carried out correctly, it’s incredibly powerful.
What’s more, you already have the bones of a great ready-to-go marketing campaign with your extensive patient list.
From a marketing perspective one of the most valuable assets your dental practice has is your email list.
By sending out regular emails to your list, you’re reaching out directly to people who are:
- Already patients and who visit you like clockwork every six months
- Registered patients who have fallen off the radar
- Past patients that, for whatever reason, no longer use your services
- Non-patients who have made enquiries in the past
So why does email marketing for dentists work so well?
To put it simply it’s a great way of staying connected with your present, past, and potential patients and ensures that they don’t forget about your services. It’s also the perfect way to spread the word about any promotional services you have on offer such as
“20% off the cost of laser teeth whitening when you have a dental clean” or
“Get your next hygiene clean for free when you introduce a friend or relative”
So what do you email people about?
Here are some suggestions:
How about a personal email to new patients welcoming them to the clinic? Alternatively, anyone about to undergo treatment might want to receive information about the treatment in the form of a patient-friendly guide.
Moreover, what about sending out monthly newsletters with a good mix of helpful dental information and other fun stuff, or emailing out patient reminders letting them know that they are due a six monthly check?
That’s all well and good, but how does it help you?
The realty is that email marketing for dentists allows you to continually build that all-important trust. Additionally it keeps you firmly in their mind so when they or a friend need a dentist you’re likely to be the first one that they contact.
Finally it allows you to spread the word about your products, services, or promotions to a large number of people. All with just one click of a button.
That’s the power of email marketing for dentists right there!
At Dental Writers in addition to constructing informative blog posts and patient friendly procedural pages and web content, we’re also experienced in writing emails that customers want to open. From single promotional emails and newsletters to full-blown email campaigns, we can help.
To find out more about how we can help you increase your patient footfall, email me at [email protected] or contact me directly on +34 605 45 73 42.
One thought on “Email Marketing For Dentists – Does It Really Work?”
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