In this latest quickfire content blog from the Dental Writers team, we’re going to look at 5 tips for better dental blogging.
Blogging should be a vital part of any business’s online marketing strategy. It provides a stream of fresh content for search engines to crawl and index while placing you as a ‘go-to’ dentist in your field. For these reasons alone it’s worth making sure your posts aren’t just regurgitated content.
If you feel that your blogs have room for improvement here are 5 top tips for better dental blogging that you shouldn’t ignore.
#Tip 1 – Write for your audience
There’s an old saying in content marketing circles “If you write for your target audience, the SEO will take care of itself‘. If you know who your readers are and the answers that they’re looking for, it makes it much easier to give them exactly what they want.
Tip 2 – Blog often
Successful blogging really is a numbers game, so the more you blog, the more pages you have to index. The more pages you have, the more chance there is of your target audience finding you online. In addition, the more you do it the easier it will be. Before you know it, you’ll be writing like a pro. So blog often and more importantly stick at it!
Tip 3 – Change it up
A great tip for better dental blogging is to change your format. A combination of long (1500 word plus) posts and short (300-400 word) posts is good. Also if you normally write blogs on what patients can expect from various treatments, how about blogs consisting of fun facts, FAQs, or top tips like this one? Remember the trick is to keep your readers interested and looking forward to your next post.
Tip 4 – Think reader-friendly
Never assume your reader understands technical jargon, so blog as if you were talking to an intelligent ley person and you’ll be on the right track
Tip 5 – Break text up
While reams of writing might be ideal for professional case studies or findings, no one wants to read a dental blog and be confronted with a great wall of text. Instead make it easy on the eye by including pictures, bullet points, and sub-headings. Remember the more scannable your blog is, the better it will be.
Better Dental Blogging – The takeaway
Follow my 5 tips for better dental blogging and with practice, you’re bound to improve. On the other hand, if you prefer to let someone else take care of your blogging needs, get in touch with he experienced team at Dental Writers.
