You don’t need to look far to see a headline or a news piece about AI advanced language models like ChatGPT and how they are disrupting the world of online content. Since its launch some six months ago, ChatGPT already boasts over 100 million regular users generating a staggering 1.8 billion hits per month. According to Forbes magazine, this makes it the fastest-growing consumer application in history.
Like it or loathe it, AI tools (of which there are many) are here to stay and will only get better and better. The question is, should you use it for your dental blog?
In this post, we’ll take a look at how to write a blog post ethically and correctly using AI
But before we get into it, I have a confession to make. I’m a dental writer who makes a living creating content every week, so I was somewhat hesitant to write a post about how you can utilise AI chatbots to create content instead. After all, you could say I’m shooting myself in the foot, right?
The trouble is, there’s only so long you can put your hand over your ears, hum loudly, and ignore the noise. So, by the end of this post, you’ll understand why I’m writing about blogging with AI and how to incorporate it properly and ethically for your own dental content needs.
So let’s get started.
ChatGPT – The Benefits
If you’re wondering why you should write a blog post using advanced learning tools like ChatGPT, the most significant benefit is that they can produce large amounts of text in seconds. This is text that could otherwise take several hours or more to write, and time you may not always have. Moreover, these tools do it without breaking a sweat. So, if you need a lot of content, then on the surface, AI may be a massive timesaver.
But is the content they produce any good?
I’ve played around with several of these advanced language simulators like ChatGPT, and I must admit they’re better than I imagined in terms of what they produce and how they create it – particularly when compared to the article spinners of yesteryear.
Does the content lack the human touch that makes it personable? Absolutely!
Is it always factually correct? Nope!
And therein lies the problem.
The AI dilemma and other issues
You see, while AI-generated copy may be coherent and possibly, passable for a blog post, reading it can leave you feeling a little cold. If you’ve spent any time viewing content generated artificially, you’ll know exactly what I mean.
The trouble is that it’s vital in dentistry to engage with readers, make a good first impression, position yourself as an authority and build trust. Therefore, passing pure AI-generated content off on your dental blog is counterproductive.
Sure, it will produce lots of content with minimal effort, but until AI gets better at emotional learning, it’s likely to do your business more harm than good. Unfortunately, that’s the bottom line.
But there are other issues too:
While Google has finally said it won’t penalise AI-generated content, it will be hard to rank for in its purest form.
Because pure AI content doesn’t meet Google’s E-E-A-T ranking criteria.
You see, Google prefers to rank content portraying experience, expertise, authoritativeness and trustworthiness (E-E-A-T) because its ethos has always been to provide the searcher with the best content in return.
This makes sense because if you search for a particular term, wouldn’t you want your search query answered in detail by a content expert?
The problem with an AI tool like Chat GPT is that it isn’t human and, therefore, can’t become a true expert on its topics. In other words, it is currently unable to develop content that indicates first-hand life experience on a place, a product, or a problem. This is why it’s unlikely to rank highly, if at all.
That said, AI chat boxes like GPT are still convenient tools to have in your blogging arsenal if you:
- Embrace them, and
- Know how to use them effectively.
The question is, how do you write a blog post using AI and not feel like you’ve sold your soul to the devil?
Here are the steps you need to take:
#1 Keyword research
Did you know you can use AI tools like Chat GPT to conduct basic keyword research? Simply prompt it with something like “best keywords for dental implants” and see what comes up.
I did precisely this, and here’s what it returned:
Dental implant surgery
All-on-4 dental implants
Mini dental implants
Bone grafting for dental implants
Immediate load dental implants
Single tooth implant
Full-arch dental implants
Dental implant cost
Dental implant procedure
Dental implant benefits
Dental implant complications
Dental implant maintenance
Dental implant specialists
Dental implant clinic
Dental implant restoration
Dental implant alternatives.
As you can see, most of these are popular short-tailed key phrases, not the low-hanging fruit that SEO experts love. Nevertheless, they’re a good starting point.
Next, using a conventional keyword tool, enter each phrase to see how many people are searching per month.
Finally, enter each key phrase into Google’s autocomplete predictions to see if you can find some better, more focused derivatives.
Once I’ve found my chosen key phrase, it’s back to Chat GPT for the next step
#2 – Generating titles
Once you have your chosen keyword, you need to find a quality blog title based on that phrase.
Let’s say your key phrase is “tooth implant cost“. Again, I prompted chat GPT with the following command:
“Generate blog titles – tooth implant cost.“
Here’s what came up:
Understanding Tooth Implant Cost: Factors and Considerations”
“The Price of a Perfect Smile: Exploring Tooth Implant Costs”
“Budgeting for Dental Implants: What You Need to Know About Cost”
“Is the Cost of Tooth Implants Worth It? Weighing Benefits and Expenses”
“Unveiling the Truth Behind Tooth Implant Costs”
“Affordable Dental Implants: How to Find Cost-Effective Options”
“Decoding Dental Implant Pricing: What Determines the Cost?”
“Comparing Tooth Implant Costs: Making Informed Decisions”
“Cracking the Code: Understanding Tooth Implant Pricing Structures”
“From Cost to Confidence: Investing in Tooth Implants for a Lifetime”
If you don’t like these titles, you could always hit the ‘regenerate’ key. But let’s say you find one you want; the next step is to use it to outline an article.
#3 – Article outlining
Now you have your chosen title, you should enter a new chat and type in the following:
“Generate blog post on (your chosen article title)” and see what comes up.
In my case, it was:
“Understanding Tooth Implant Cost: Factors and Considerations“
Here is what it generated:
Understanding Tooth Implant Cost: Factors and Considerations
Are you considering tooth implants to restore your smile and regain full functionality? Dental implants have become a popular and effective solution for replacing missing teeth, providing natural-looking and long-lasting results. However, one crucial aspect to consider is the cost of tooth implants. Understanding the factors that influence implant costs can help you make an informed decision and plan your dental budget accordingly. In this blog post, we will delve into the various factors and considerations that affect tooth implant costs.
Number of Implants:
The number of dental implants you require is a significant factor in determining the overall cost. If you need a single tooth implant, the cost will be considerably lower than if you require multiple implants to replace several missing teeth. Your dentist will assess your specific case and recommend the number of implants needed to restore your dental function and aesthetics.
Dental implants can be made from different materials, including titanium and zirconia. Titanium implants are more commonly used due to their durability, biocompatibility, and long-term success rates. Zirconia implants, while aesthetically pleasing, may be more expensive. The choice of implant material can affect the cost of the procedure.
In some cases, preparatory procedures such as bone grafting or sinus lifts may be necessary before implant placement. These procedures help create a suitable foundation for the implant by augmenting the bone or sinus cavities. The need for such procedures will depend on the condition of your jawbone and surrounding structures. If additional procedures are required, they will contribute to the overall cost of the tooth implant treatment.
The geographical location of your dental practice can influence the cost of tooth implants. Dental fees may vary between regions or countries, reflecting differences in overhead costs, local market conditions, and the level of expertise of dental professionals. It’s worth considering that travelling abroad for cheaper dental implants may come with its own set of challenges and risks.
Expertise and Credentials:
The skills and experience of the dental professional performing the implant procedure can impact the cost. Highly trained and experienced implant specialists or prosthodontists may charge higher fees due to their expertise and the quality of care they provide. Choosing a well-qualified implant dentist is crucial to ensure the success and longevity of your tooth implants.
Dental Insurance and Financing Options:
The availability of dental insurance coverage and financing options can significantly impact the affordability of tooth implants. Some insurance plans may provide partial coverage for dental implants, while others may not cover them at all. Exploring dental financing plans, such as instalment payment options or healthcare credit cards, can help you manage the cost of tooth implant treatment more comfortably.
Tooth implant costs can vary based on several factors, including the number of implants needed, the materials used, any additional preparatory procedures required, the location of the dental practice, the expertise of the dental professional, and the availability of dental insurance or financing options. It’s essential to consult with your dentist to get an accurate cost estimate for your specific case.
While dental implants may seem like a significant investment, they offer many benefits, including improved oral health, enhanced chewing ability, and a natural-looking smile. Remember, when it comes to dental implants, it’s crucial to prioritise quality and long-term success over cost alone.
As you can see, it’s grammatically correct and does what it says on the tin. The problem is that it lacks character. You could, of course, cut and paste it directly into your chosen blogging platform and hey, presto! There’s your blog post.
However, it’s best not to do that for all the above reasons.
So here’s what you do instead.
#4 – Rewrite using E-E-A-T guidelines
Using the key points in the generated blog as prompts, rewrite the article personally with the E-E-A-T ranking guidelines (experience, expertise, authoritativeness and trustworthiness).
So, look to:
- Make it more personal. Remember, there’s going to be a real person reading it.
- Consider breaking up the longer paragraphs into more manageable, readable sections.
- Don’t forget to include catchy sub-headers (H2’s) and links to authoritative sites.
- Back up your content with statistics where applicable
- Create a good meta description and meta title so the search engines know what your post is about.
Do these things, and you should now have a comprehensive AI-generated article that is also search-engine friendly.
Now you’ve done that; it’s time for one last step.
#5 – Final check and edit
Because the article has been added to and altered, you should take the time to check it through for any apparent typos and ensure it’s fact-checked if applicable. You may want to run it through a grammar tool like Grammarly to ensure optimum readability and a plagiarism tool like Copyscape to ensure it’s plagiarism free.
As a side note, some tools supposedly spot AI content, but they’re not exact. For example, I took one of my old blog posts produced way before AI was a thing and ran it through one of these tools. It suggested that the content was at least 25% AI generated – Okay, so perhaps my early blogs weren’t as engaging back in the day, but come on? That’s just plain insulting!
Anyway, I digress…
Make any checking and editing changes above, and you should now be ready to publish!
How to write a blog post correctly using AI – The key takeaway
Like it or not, AI is here to stay. So, we either learn to embrace it or avoid it. In truth, doing the latter isn’t really an option.
Personally, I don’t see AI as the considerable threat many people make it out to be. Instead, it’s best used to help with keyword research, find engaging blog titles and plan out content to eradicate those moments of writer’s block.
Sure, you’re not going to be able to fire off 2000+ words in a few seconds, but what you will have is a meaningful, personalised post that is, to all intent and purpose, written by a human but aided by advanced language-model learning. Collectively, that may be a beautiful thing.
What are your thoughts on blogging with AI?
Is it something you’ve tried or are keen to try?
Let me know in the comments below.