The Dental Writers Insight Hub
Explore articles on dental content, marketing, SEO and writing—drawn from real-world experience working with dental brands.
Whether you’re a dental practice owner, marketer or fellow writer, you’ll find real-world advice drawn from years of experience working with dental brands.
Meet Dale King
Dale King is the founder of Dental Writers and Dental Writers Club. Over the past decade, he has helped dental practices, agencies and brands improve their content, SEO and digital marketing.
This Insights hub brings together practical advice, industry observations and lessons learned from working in the dental sector.
Dental Content Marketing – 7 Top Tips On Getting The Very Best Out Of Your Online Content
When you hear the term ‘dental content marketing,’ I bet that blogs, social media, and websites pop straight to mind. Well, you’re not wrong. But really, content marketing is about telling a story, your story. One that is interesting to read and, along the way, makes potential patients grow to
A Guide to Dental Content Marketing Strategies – 6 Content Types You Really Should Target
As a dental content writer, I’m obviously a huge advocate of dental content marketing, but the fact is, if you’re not utilising content properly in 2023 and beyond, your competition will, and that’s not good, particularly in such a competitive industry. In truth, the success of any dental practice relies
5 Top Tips For Hiring Freelance Writers in the Dental Space – What You Need To Know
In the ever-evolving digital landscape, content creation plays a massive part in maintaining a robust online presence for dental practices. Yet, busy dentists and their teams don’t always have the time to produce high-quality content consistently. That’s where freelance writers can help. A highly experienced freelancer can help your practice
How To Write A Blog Post Correctly And Ethically Using AI Technology
You don’t need to look far to see a headline or a news piece about AI advanced language models like ChatGPT and how they are disrupting the world of online content. Since its launch some six months ago, ChatGPT already boasts over 100 million regular users generating a staggering 1.8
How To Start A Dental Blog From Scratch For Your Dental Practice
As a dental practice owner, how often have you heard a marketing expert tell you that you should be blogging? It’s true; you really should. On average, companies that blog generate 67% more leads than those that don’t. Yet the number of dental practice websites I see that don’t have
Why Dental Blogs Fail – 5 Reasons Why, And What To Do To Ensure Success
As a dental writer and copywriter, I see hundreds of dental websites; surprisingly, around 75% show signs of failed blogging. What I mean by this is that either they: The result? Either nothing at all or a flurry of activity for the first few months and then tumbleweed thereafter. For