The Dental Writers Insight Hub
Explore articles on dental content, marketing, SEO and writing—drawn from real-world experience working with dental brands.
Whether you’re a dental practice owner, marketer or fellow writer, you’ll find real-world advice drawn from years of experience working with dental brands.
Meet Dale King
Dale King is the founder of Dental Writers and Dental Writers Club. Over the past decade, he has helped dental practices, agencies and brands improve their content, SEO and digital marketing.
This Insights hub brings together practical advice, industry observations and lessons learned from working in the dental sector.
Google Ads Blueprint for Dental Clinics – 6 Steps To Success
The dental landscape is changing and as a 21st century dentist, it’s important to change with it. These days most patients turn to their smartphones and laptops to find the perfect dentist. in 2022, for example, 56% of all web traffic searches took place on mobile phones and that’s where
Instagram Makeover: 7 Pro Tips for Standout Dental Content
Forget about bland posts and generic stock photos. Done right, the world of Instagram is a powerful marketing channel to turn scrollers into patients. But with millions of dental clinics fighting and competing for attention, how do you stand out from the crowd and create fans? Fear not. This blog
5 Key Reasons Why Dental Case Studies Should Be Your Go-to Advertising Tool
In the 13+ years that I’ve been writing dental content, I’ve only been asked to write up maybe a handful of dental case studies. It’s surprising really because this underused content strategy is an incredibly powerful marketing tool that can cement your brand, build authority and put your dental practice
3 Costly Mistakes You Should Avoid On Your Dental Website Content, And What You Might Do Or Say Instead
As a content writer in the dental industry, I get to see a ton of dental website content. While some of it ticks all the boxes you want great dental content to be, others fall flat at the first hurdle. In some cases, not only does it fall flat, but
3 Misconceptions About Dental Content Marketing You Really Need To Know
If your dental business has an online presence, you’ll probably have engaged in some form of dental content marketing. In fact, it’s a key part of any practice’s online marketing strategy. Yet, the whole concept of content marketing is often misunderstood. In the beginning, companies usually start with good intent
Is Your Old Website Killing Your Dental Business?
A website is a website, right? After all, once you have one, it gets to work in the background reeling in potential patients while you sleep. That statement may be right in part, but the truth is that not all websites are created equal. In fact, a badly functioning or